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Monday, December 28, 2009

Global Licensing & Obssesed Fan Sites

alaindelonab6

Famed French actor Alain Delon was one of the first celebrities to globally brand his name with a series of products ranging from perfume, wristwatches, cigarettes, and of course sunglasses. Delon’s sunglasses brand became particularly popular in Hong Kong after actor Chow Yun Fat wore them in “A Better Tomorrow” (1986). Delon even wrote a letter to Chow thanking him for helping the sunglasses sell out in the region. Being one of the most famous actors in France has inspired a website Everyone Sees the World through the Eyes of Alain Delon, which features a picture a day of someone wearing his brand of sunglasses, and sometimes wearing only that.

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posted by Erik at 1:34 PM

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