When the NBA became the battleground for an eyewear cold war, this low-key SoHo boutique inadvertently became one of the league’s biggest arms dealers. “Every basketball player suddenly needed better glasses than the next guy,” recalls cofounder Jordan Silver. “Dwyane Wade, Amar’e Stoudemire, LeBron—they were all coming in. It was a fun time.” Those hoopers joined Silver Lining’s global roster of regulars, thanks to the store’s bang on mix of vintage Ray-Bans and Persols alongside eclectic offerings from the likes of Bruno Chaussignand and Masunaga. “We’ve done glasses for everybody,” Silver says. “Jay-Z, Puff. Directors. Fine artists. It’s a neighborhood staple where people come to hang out, but it’s also a world-class shop.”